BUCK Apple In-App Animations
This piece responded to a brief provided by BUCK: Create a set of five animated illustrations for each of Apple's products: iPhone, iPad, Watch, iMac, and Apple TV.
Illustration Process and Exploration
These subtle animations would exist on iOS to suggest to the user the primary use of each device. Without being distracting or overwhelming, the animations should exist within the same visual world and seamlessly blend in with Apple's contemporay and clean design language.
I decided to assign each product its own signature color. I used clean, minimal vector shapes and subtle gradients to stay on-brand and show contemporary sensibilities.
Once these rules were established, I went through a number of rounds of experimentation; I rotated, scaled, shifted, and rearranged each composition until it was dynamic and appealing.