Pixel Bakery Wrapped - Instagram Reels
Concept
Research
Design
Animation
Design & Animation: Nicole Klein & Rachel Dempsey
Creative Direction: Nicole Klein & Rachel Dempsey
for Pixel Bakery Design Studio
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Rachel's portfolio:
To celebrate the end of 2023 at Pixel Bakery Design Studio, Rachel and I decided to create a series of Instagram reels that would outline our accomplishments, look amazing on a grid, and draw in new clients who came across the company account. We took a week to ideate, experiment, and composite this handful of looping animations. Our design direction aligned with the company's existing social media presence, while drawing on design trends and animation approaches that we wanted to play with. This self-directed project was a lot of fun and a great way to celebrate the end of the year!
